Job Position: Senior Market Researcher

Job Summary:

As a Senior Market Researcher, you will lead comprehensive market research efforts to provide data-driven insights and strategic recommendations. You will work closely with cross-functional teams to interpret market data, identify trends, and guide business decisions.

Duties and Responsibilities

• Study and understand business objectives and design surveys to discover prospective customers’ preferences;
• Collect information about customers, sales trends, products, key competitors, pricing models, sales and methods of operation to direct future business and marketing plans;
• Compiling and analyzing statistical data using modern and traditional methods;
• Remain fully informed on market trends, other parties research and implement best practices;
• Manage and organize information with statistical software conducting qualitative or quantitative surveys;
• Measuring the effectiveness of the current marketing programs and strategies of the company;
• Perform qualitative and quantitative analyses to identify opportunities for product expansion;
• Analyzing consumer preferences to determine the potential sales of a product;
• Apply statistical techniques to interpret data and produce substantiated recommendations;
• Simplifying complex data into a user-friendly format, such as graphs, charts, and other visual aids;
• Proactively share and present market research reports and data analysis throughout the organization;
• Advise management on new innovations in the area of market research, and create new ways to meet the needs of a changing marketplace;
• Perform other duties assigned by the Sales and Marketing Director.

Requirements

Academic qualification 

• Degree in Marketing Management or related fields

Additional qualifications 

• Proficiency in English, both writing and speaking is essential 
• Exemplary organizational and multitasking skills.
• Outstanding communication and interpersonal skills.
• Creativity and Visionary
• Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
• Analytical aptitude and data-oriented approach

Years of experience: 

• 5+ years of work experience in the fields

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