Job Position: Trade Marketing Manager

Job Summary:

The Trade Marketing Manager is responsible for developing and executing strategies that enhance the visibility and performance of our products at the point of sale. This role works closely with sales, marketing, and retail partners to create effective in-store campaigns, promotions, and trade programs that maximize brand presence and drive revenue growth.  

Duties and Responsibilities

• Develop and implement trade marketing strategies and campaigns to drive sales and brand visibility in retail channels;
• Collaborate with the sales team to understand market dynamics and customer needs, tailoring trade marketing initiatives accordingly;
• Create and manage in-store promotional plans, POS materials, and merchandising strategies that align with overall brand objectives;
• Monitor, track, and analyze the performance of trade marketing activities, providing insights and recommendations for continuous improvement;
• Manage relationships with retail partners, ensuring alignment on joint marketing activities and promotional strategies;
• Coordinate with the broader marketing team to ensure consistency in messaging and brand positioning across all touch points;
• Plan and execute product launches and promotional events in collaboration with sales and retail teams;
• Manage the trade marketing budget and allocate resources efficiently to maximize ROI;
• Conduct competitive analysis and stay up to date on industry trends to identify new opportunities for growth;
• Handle related business activities as required and assigned.

Qualifications & Skills:

• Education: Bachelor's degree in Marketing, Business Administration, or a related field (master’s is a plus).
• Experience: Minimum of 5+ years in trade marketing, preferably in FMCG or the beauty/skincare industry.

Additional Skills:

• Strong understanding of trade marketing, sales strategies, and retail operations.
• Proven ability to develop and execute successful trade marketing programs.
• Excellent communication, negotiation, and interpersonal skills.
• Creative mindset with the ability to think outside the box and drive innovative solutions.
• Ability to analyze data, measure campaign success, and present findings to key stakeholders.
• Proactive, self-starter with the ability to work independently and as part of a team.
• Familiarity with CRM software, MS Office Suite, and digital marketing tools.

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